The brand positioning of Zaiku should not only be based on "the actual needs of consumers", but also take consumers as a "person" with complete spiritual thoughts. With the foresight and bottom-up design concept, judge their inner needs, and develop products that exceed users' imagination. On November 20, Zai Yiku appeared in the 2022 Jiangxi Fashion Original Design Week with the "fashion technology cowboy inspiration".
Influenced by the sustainable fashion trend, this series design uses partial splicing instead of the whole, which can make use of the fabric in stock while simplifying the process. Asymmetric cutting, raw edge, embroidery and other processes emphasize environmental protection and handwork spirit. Different colors and different textures bring strong color impact, making jeans more fashionable and personalized under the concept of environmental protection.
In the rapidly changing fashion clothing, in the face of the rapid development of science and technology in the 21st century, people in this era, because of the improvement of living standards, began to pursue the demand of comfortable wear and coexistence with scientific and technological functions. This series mainly highlights futuristic denim, uses layered denim fabric and washing effect to show modern technology style, and uses functional fabrics to create technology denim products.
Men's "trendy" business has a natural and simple design style, but its personality is hidden in details. Through the designer's unique exploration and innovation of fashion aesthetics, we can see that it seems to be used for endless innovation and change, perfect quality meets light fashion, and creates new surprises on a wide and bright stage.
Women's "elegant" business, elegant and upward gorgeous attitude, pursuit of perfect life attitude, "elegant" business not only pursue the perfection of details, but also pursue emotional resonance. "Elegant" business series, based on the benchmark of Chinese fashion, leads the romance in the heart, deduces the inner beauty of women, and is only owned by elegant women.
The cowboy "elite" business is witnessing the firmest pace of understanding, the harvest of every journey, and the most intimate clothing library for a beautiful journey. "Jing" business series provides the best travel choice for the new business generation.
With regard to the functionality of materials, human structure and design, Zai Yi Library focuses on developing products to meet the needs of consumers in different scenes and improve the quality of life, so that every pair of jeans can become a fashion that understands you better.