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Announce the true colors of denim and advance the interpretation of classics - Wrangler 2023 early spring series is retro and new

2023-03-06

Go back to the roots of legend and deduce your own style. Wrangler explores the classic inspiration, publicizes the personality attitude, recreates the classic "W True Color" series, restores the undefined cowboy spirit, upgrades and reproduces the classic 13MWZ jeans, injects new energy into the legendary work, reinterprets the cowboy's frank personality, and freely expresses himself.

"W True Color" series, made for denim

Iterative legend, born for cowboys. The "W True Color" series reshapes the classic denim and restores the true color of Cowboy. The new "W True Color" series covers two classic 13MWZ men's jeans, which follow the seven iconic design details. By taking the opportunity of classic return, the free cowboy attitude is integrated into the daily life, and the cowboy cultural symbol is reinterpreted with a new texture. Rinse Wash process can improve the stability and comfort of the fabric, and at the same time, it can maximize the enjoyment of the original cattle. After a long time of washing, it highlights the self-style of the original cattle lovers; The classic mid-waist straight leg pants fully display the original cowboy style, help the whole outfit step into the western fantasy, and create the unlimited possibilities of classic jeans.

In 1947, after testing 13 jeans prototypes, the "first designer jeans" Wrangler 13MWZ (Men's With Zipper) was officially launched. Designer Rodeo Ben, as a cowboy, has a deep understanding of the actual needs of cowboys in the western United States, comprehensively improved the cutting and fabric of jeans, greatly improving the functionality and durability, and is known as "jeans tailored for cowboys". Wrangler 13MWZ has achieved immortality with a number of details - rope trademark, flat rivet, iconic watch bag, Wrangler leather tag, back yoke with fully fixed downward seam, 7 pants ear designs highlighting denim style, and the "W" line that has become the classic symbol of Wrangler up to now.

In addition to the classic 13MWZ jeans, the 2023 "W Natural Color" series brings more authentic denim pieces. The men's denim jacket uses the washing water close to the original cow to highlight the frank cowboy temperament, help the fearless gallop in various occasions, and show the young position of freedom and rebellion. WESTERN SHIRT reproduces the original cow wash color, naturally interpreting the original cowboy style; Women's Cowboy Jacket subverts the rules with short design; Women's Cowboy Fit loose high-waisted curved jeans subtly modify the leg shape, play with the retro inspiration, the different depth of denim fabric stitching design deduces the free attitude, the bold style of worn-out hem details release the trend, jump off the shackles, let yourself go wild, and bravely challenge and control the free life.

We pay tribute to the legend and rejuvenate it. The Wrangler replica classic "W True Color" series has now landed in the official flagship store and offline store of Wrangler Tmall. Let's inject freedom and adventure into the soul, connect the past and future classic reappearance, express ourselves fearlessly, go to the wild nature, and open countless wonderful possibilities!